It may have been different back in the days of sticky blue dresses, but Fast Company is no place to make a star-quality splash. Frankly, we thought it had gone the way of Razorfish. Still, assenting to a profile there is hardly a Kaczynskian exercise in seclusion, just me and my work, man, fuck the system. So it was with particular relish, following a tenth-hand tip, that we turned to FC's current issue to read about Josh, Rem's right hand in Seattle and elsewhere, denying the fruits of his celebrity. And of course his self-effacing riff—"Architecture is not created by individuals"—comes only a few grafs before the inevitable (and here rather drooling) lionization:

Prince-Ramus might dislike the field's cult of personality, but he makes a strong impression. Tall, with close-cropped hair, icy blue eyes, and thick arms revealing a rower's past (he was a finalist for the 1996 Olympic men's team), he has a quiet intensity about him. Before architecture school at Harvard, he studied philosophy at Yale, and he retains a philosopher's view of the world. He added his wife's name to his when they got married; an e.e. cummings quote is tattooed along the underside of his arm: "Always the beautiful answer who asks a more beautiful question."

So, 'snipes, you know what to do. Ask a more beautiful question: How much fun will it be to make this guy a big bright shining star? He'll hate it all the way to a Pritzker.

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