What is it with the business mags? Can't they call just a little bullshit on Remulon Strike Captain Josh Prince-Ramus (above, left)? Back in the hoary day, on the very eve of our happiest triumph, we directed your attention to a story in Fast Company (who knew?) in which J-Pram (as he is known in the language of his cold, distant moon) claimed to eschew with some vigor celebrity and all its trappings. It was hard to take then, and it's harder, at second go, in an interview cum-carnival-of-credulity just out from BusinessWeek Online:

Q: So can you really move past the "star architect" model?

A: It's a good question. The danger we could fall into is that I will become the replacement for Rem. I'm one of the few Americans in the office, I'm more articulate in English, I've been here longer, and I own the company. So it's easy for me to do that. But if we're going to survive doing what we're doing, it can't happen.

Don't—repeat: do not—think of an egotist.

· The Koolhaas Kids Come of Age [BW Online]
· Kentuckians Abject Before Remulon Horde [The Gutter]
· Josh Prince-Ramus: Don't Make Me a Star [The Gutter]

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