Mind you, there's been no drought in Jargon since last we raised the Watch™. But our minds have been on other things. So we were thrilled to see that Justin the Good has taken over the usually sensible screens of Design Observer to promote a particular view of the beauty of wind farms—as if seeing MI3 wasn't enough—and he does so with a particularly insidious form of academy-derived design-speak. Rather than employing neologisms to make the point that he doesn't really know what he's talking about (or, alternately, that what he's saying is stone cold simple), he's chosen plain language that simply doesn't track. Good fun!

· What is Beauty? [Design Observer]

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