Audience

Household Income Networkwide Eater Curbed Racked Gridskipper
Total $100k+ 46.8% 42.6% 54.7% 39.6% 35.0%
More than $200k 15.3% 12.7% 20.0% 11.3% 12.5%
$100k-199k 31.5% 29.9% 34.8% 28.4% 22.5%
$75k-99k 14.1% 14.4% 14.3% 12.8% 17.5%
$50k-74k 18.8% 19.6% 16.2% 21.6% 40.0%
Less than $50k 20.3% 23.4% 14.7% 25.9% 17.5%
Age Networkwide Eater Curbed Racked Gridskipper
Median age 33 33 36 28 32
< 21 1.3% 0.8% 1.2% 4.3% 2.1%
21-24 9.7% 9.0% 7.5% 21.2% 6.3%
25-34 44.5% 48.0% 36.4% 54.8% 50.0%
35-44 22.7% 24.3% 23.5% 12.1% 20.8%
45-54 12.4% 10.0% 18.3% 5.4% 10.4%
55+ 9.2% 8.0% 13.1% 2.2% 10.4%
Total 21+ 98.7% 99.2% 98.8% 95.7% 97.9%
Education Networkwide Eater Curbed Racked Gridskipper
Total College+ 86.3% 85.2% 87.6% 87.2% 89.6%
Post-grad degree 28.9% 26.6% 33.2% 22.7% 52.1%
Post-grad work 8.6% 8.8% 8.5% 9.1% 0%
College grad 47.9% 49.0% 44.7% 54.1% 37.5%
Some college 11.7% 12.8% 10.7% 9.6% 10.4%
High school grad 1.5% 1.5% 1.4% 2.4% 0%
Gender Networkwide Eater Curbed Racked Gridskipper
Female 52.5% 57.4% 36.7% 82.1% 39.2%
Male 47.5% 42.6% 63.3% 17.9% 60.8%
Marital Status Networkwide Eater Curbed Racked Gridskipper
Single 44.8% 42.0% 40.2% 53.8% 41.7%
Married/engaged/partnered 51.3% 51.4% 51.8% 41.7% 50.0%

SOURCE: Curbed Network Survey, Q1 2011